Facebook Fan Page Design
Our Facebook Fan Page designs will not only let you stand out from the crowd, they will also give your business an image that appeals to your customers. If you were not aware of it , but on March 11, 2011 Facebook make some major changes to how fan pages can be hosted on facebook. Further more Facebook took more measures on security issues on October 1st of this year and required all Facebook fan pages to have a SSL certificate on the hosting for your Facebook fan page design. What that means for the average small business owner is that you need to pay more to maintain a Facebook fanpage.
Fiveline Designs provides solutions to all these issues listed above and further changes made to Facebook are taken care of by us, so you can stay focused on running your business.
We have mastered the new iframe app. system and all of our Facebook fan page hosting with the SSL certificate is included. We are positive that your business can have a strong presence in the most followed after Social Media Network in the world by using Fiveline Designs as your Facebook professionals. We also know how important it is to make a lasting impression on your followers, and connect with your customers on a personal level.
That is why we strongly suggest that you interact with your Facebook Fans on a daily basis. Your fans will help build up your companies reputation if you make them feel that you and your business are talking directly to them.
We have over 50 brand new Facebook Fan Page designs and more to come in the near future. We are confident that we have one to suite your company and if we don’t we can make you a custom one to really bring a strong presence to your fan page. We design clean minimal facebook fan pages and graphic based facebook fan pages to represent your businesses image.
Fiveline Designs does everything from setting up your fanpage if you do not have an existing one, to making a custom fan page design and integrating your new Facebook Fan Page design into it. We customize the images and code it specifically for your business and your brand. Then we test the functionality repeatedly and thoroughly of your newly installed Facebook Fan Page design.
Finally we hand over your newly polished fan page and you are ready to start building great impressions and more leads through your new Facebook fan page design.
We also have PREMADE DESIGNS for the following small businesses, which can save your biz money.
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We are absolutely positive that one of our Fan page Designs can help your business!
Here are some reasons why you should consider Facebook for your business:
People on Facebook:
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Activity on Facebook:
There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach:
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform:
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 550,000 active applications currently on Facebook Platform
More than one million websites have integrated with Facebook Platform
More than 150 million people engage with Facebook on external websites every month
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
Mobile:
There are more than 200 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Is Facebook Good for Your Business?
If the numbers above are not yet enough to give you an answer for this question, think about this…
With Facebook you can:
Gain exposure for your business that may lead to new clients or projects;
Increase the credibility of your business through Facebook users’ recommendations;
Connect with the people in your network;
Re-connect with business contacts you’ve lost touch with; and
Meet new people and expand your business network.
And with more than 500 million members (which is still growing ad a very rapid pace), Facebook is definitely good for business. That is, if you do things correctly (we’ll get back to that later).
In addition to what is already mentioned above, what makes Facebook great for business is that:
It is popular with all age groups (that is except for people below the age of 13 who generally don’t have any purchasing powers anyway);
Facebook pages appear on search engines and are accessible to everyone (even people who are not Facebook members);
Facebook provides you with a two-way communication channel between you and your customers and prospects;
It is very easy to share stuff on Facebook and, because of that, things can spread rapidly on Facebook; and
Facebook has a ton of components/features that are very well suited for marketing.
CAUTION: DO NOT SET UP YOUR BUSINESS PAGE AS A PROFILE PAGE, ONLY A FANPAGE
Ways Facebook Can Help Your Business
Groups
A Facebook group is where you create a community around a specific topic/interest or cause. In other words, this is where people connect and communicate with other Facebook users who share the same interest with them. The nice thing about groups is that (as admin of a group) you can send emails to the members of your group (i.e., targeted audience). This makes groups a very powerful and highly effective marketing tool. Below is an example of what a Facebook group looks like.
However, you must note that groups are built around a group of people rather than your business or your brand. So, instead of using a group to promote your business/brand, use a group to create awareness about topics related to your niche.
The only limitation of groups is that, unlike “Pages”, groups are not visible to people who are not signed in to Facebook.
Pages
Facebook “Pages” were created to enable business owners to create a Facebook profile for their business (yes, very much like your personal profile). As a matter of fact, the earliest version of the code that made up a Facebook “Page” was almost exactly the same as the code that generated user profile pages.
Just like your personal profile, Pages give your business/brand an identity on Facebook. And just like on your personal profile, you can store photos, videos, information about your company, and custom applications on your Page.
Unlike personal Facebook accounts, however, which have a 5,000 person cap, Pages have no “liker” cap. A “liker” (formerly known as a “fan”) is a person who has opted in to receiving updates from a particular page (very much like the friends you have on your personal account).
When a person “likes” a page, all his/her friends will see it on their feed. This exposes the page to more people and could lead to more “likers”.
All activities on a Page get posted back to your Page’s feed for all your friends to see. Additionally, all posts made by Page admins also appear on all the Page’s “likers” feed.
Applications
Called “apps” for short, Facebook applications are mini programs that run within the Facebook environment and enhance the users’ social networking experience. If you’re familiar with plugins, like the ones that you install on web browsers to view a web page correctly (e.g., Flash, Quicktime, JavaScript), apps are just like that.
Applications enable you to say or promote anything you want about your business in a unique and highly engaging manner.
Below is an example of a Facebook app.
Creating full blown applications requires significant programming knowledge and skills, as well as a server on which to house and run your application. However, Facebook also allows non-programmers to create simple applications using (quite ironically) other apps. These applications generally require no programming knowledge to use. With just a bit of imagination, you’ll be able create and launch an application in a matter of minutes.
Advertising
Facebook’s advertising engine enables advertisers to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic.
Depending on the budget, Facebook offers various advertising spots/spaces through out the site which are generally charged in cost-per-click (CPC) or cost-per-thousand (CPM) basis.
When you first post your ad, you will be required to purchase credits for you to use on your ads. Consider this as a pre-paid advertising program. Your ad will run for as long as you have credits in your account. That goes without saying that you need to replenish your credits to keep your ad(s) running.
In keeping track of your ads’ performance, Facebook has what is referred to as “Facebook Insights” which can help you improve your ads (if needed).
Be careful in choosing as some categories do not work with Facebook ads.
Among the things that are not allowed in social ads are:
masked or redirect links
misleading ads
promotion of products such as ringtones, software downloads, alcohol, and tobacco. Read the Facebook advertising guidelines for more details.
Another word of caution… Facebook ads, if not used properly, can easily burn through your wallet. For that, it is advisable that one must obtain enough knowledge and experience in PPC programs prior to running ads on Facebook.
Also, keep in mind that Facebook doesn’t like affiliate links. For this, you must create a web site or blog which you can use as a landing page for your advertisements.
You can also use Facebook ads in marketing your group if you think that it will benefit you more.
Facebook Connect
Facebook Connect enables your website to easily integrate with Facebook. Think of it as a web ID system similar to OpenID. But aside from simplifying the site registration process, Facebook Connect also allows website owners to extend some social networking features onto their site, thus making it easier to share content through Facebook.
Tips on Using Facebook Pages
Name your page carefully
You are only allowed to have 75 characters for your Page’s name (including spaces), and you will not be allowed to change your Page’s name once you’ve already got 100 “likers”. So choose your name wisely. Make sure it’s a name that you like and a name that you will have no trouble being stuck with forever.
Only use an actual company name if:
you own the company;
your company allows you to; and
you know that you will never leave that company.
Only include your name if you’re promoting it as a brand. And when you do, include some descriptive words that will tell people who you are or what it is that you do.
Lastly, considering that Facebook Pages are accessible by and through search engines, include important keywords (words related to your business/industry) in your Page’s name whenever possible.
Promote your page in as many places as (ethically) possible
Promote it on your site, bookmark it on social bookmarking sites, put your Page’s link on your business cards and other printed matters.
Make your Page unique
Don’t settle for what Facebook gives you by default. Make your Page stand out. Think creatively about how you can add value to Facebook users’ experience when they visit your Page. Take time to think about how to design your page in such a way that it will not only catch people’s attention but will also get people to “like” it.
Do not make your Wall the landing spot
Never let new users land on your Wall. The Wall doesn’t really tell anything about your brand, and it won’t have much impact on new visitors.
Tips on Facebook Promotion
Do not set up a personal profile or a Facebook Group to promote your brand. Use a Page instead. As mentioned earlier, Groups are best left to causes and topics related to your niche (e.g., Say No to Fur). And personal profiles? Well, they’re for people, not businesses and brands.
Allow users to post or comment on your Page. Keep in mind that being “social” is all about interaction, conversation, and dialogue. So give your “likers” a voice.
Do not leave your page stagnant for very long. Remember, the more you use your page and update it, the more chances you have of tapping into the viral nature of Facebook. The key is to be consistent and interesting with two to four posts a week. If you can’t do it on your own, hire someone to do it for you.
Make sure to include your business information or link on your page. Don’t make the mistake of using your Facebook page as a website because its not and it’s not yours, it’s Facebook’s. Facebook can take it down anytime and for whatever reason it may have. So, if you have a website, make sure to include your site’s link on your Facebook page. If not, make sure to let people know where to find you and how to contact you.
Keep in mind that social media pages are public. Always be professional in everything you do and say on your Facebook page because your brand is always out on the web and reflects on you and your business.
Do not make your posts sound like an ad. Always keep in mind that people generally hate being sold to. So, instead of trying to sell, try to inform and educate. Share valuable information.
Do not post promotional messages/materials on other people’s wall. Just think about this… how would you like it if someone comes along and sticks a poster up on your front door? Keep your promotions on your own wall. If you’d like to get extra exposure, ask your friends/”likers” politely to help you promote by reposting/sharing your promotion on their wall.
Always make it a point to thank people for “liking” your Page and posts. This small gesture can do wonders in spreading goodwill about your page and brand.
Engage with your “likers”. When someone comments on your page, comment back, even if it is to merely thank them for commenting. Answer their questions. Respond to their complaints. Encourage your followers to interact with you. This tells your followers/”likers” that there is a real person on the other end and that you care.
What Exactly are Facebook Fanpages?
According to the Facebook Pages Manual, Facebook decided to add the functionality of setting up fanpages so that business owners, organizations, bands, and celebrities could keep in close relationships with their fans, clients, and customers.
Having a Facebook fanpage gives you the capability of adding video, graphics, email auto responders to start building a list, adding coupons, selling gift cards, etc. You can be very creative with Facebook fanpages, just like you can with your website. So you might be thinking “So what is the big deal, I do all those things on my website already.” Although you might have all of these things on your website already, getting your business more exposure on the worlds largest Social Network should also be part of your marketing strategy.
Here is a sample fanpage that is selling giftcards:
Here is a sample of a fanpage that has an email autoresponder on it so that they can collect emails and start building a profitable list:
There are also ways to feature products that your business sells:
Overall, there are a number of creative ways for you to use a Facebook fanpage for your business, and that is why our company, Fiveline Designs wants to help you with your Facebook Fanpage.
So How Else Do I Promote my Fanpage?
There are a few ways that you can promote your fanpage, using the Facebook advertising platform is the best way to promote. I will cover in detail how the paid advertising platform can get you traffic, I will also give you other FREE ideas you can use to get traffic to your fanpage.
Let’s begin with Facebook Pay Per Click….
You’ve seen them yourself, most likely… those ads running down the right-hand side of your Facebook pages, most of them about interests you particularly enjoy.
You are not seeing the same ads as everyone else accessing Facebook at that moment. These ones are specifically targeted to data Facebook has gleaned from your preferences and other sources. Facebook ads are simple but powerful. Each one consists of a title, text block and graphic or photo of your choice – all within a 110px X 80px “box”, to fit that vertical, right hand Facebook sidebar.
If you think of them as a cross between a Twitter tweet and a banner ad, you’ve just about got the picture!
And yes – they absolutely can advertise your:
Product
Services
Contest
Cause
Links
Photos
Videos
Business USP
Business Event
Facebook’s biggest benefit is its most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1!
If you are using Facebook Advertising to promote your fanpage, you will find that the traffic you are buying is much cheaper than Google Adwords. Adwords can be dangerous if you do not know what you are doing, Facebook advertising your fanpage can be a great first start if you are new to Pay Per Click marketing.
But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-so-subtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC!
Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords banner ads.
Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)
So, you ask yourself?
What Businesses are currently Using Fanpages?
Some people will tell you that Facebook Ads don’t work for business
purposes, but that’s simply not so. It should speak volumes and give you a
big, fat clue about its potential when you realize that major companies are
taking full advantage of Facebook Ads, in creative ways.
For example, according to Facebook’s own Marketing Solutions page…
• Honda recently used Facebook Ads to keep consumers updated (and
do serious damage control) after its recent spate of shocking recalls.
• Budweiser encouraged social interactivity with its customers when it
invited them to select which commercials to show during televised
sports games.
• Guitar Hero became the first online video game to reach 1,000,000
fans on Facebook
Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke”
and promising to donate $1.00 for every virtual bottle sent to their favorite
cause.
These 4 examples alone show you the sort of creativity you can employ (and
flexibility you can take advantage of) when you mix a Facebook Fanpage and a Facebook Advertising campaign!
The graphic below shows you a portion of the custom “Fanpage” used by the HYPERLINK “http://www.facebook.com/toyota” Toyota company.
If you already have a fanpage for your business, you’ll notice that this one has a number of features not found in the default layout.
Facebook allows businesses to customize their fanpages in a number of ways and doing so is a great idea!
You can add custom graphics to build your brand, videos that excite your visitors and deliver your message in a fresh, new way or even add the ability to capture email leads direct from your fanpage!
As Facebook is now getting as much (and in some cases more) internet traffic to its site, there has never been a better time to harness the power of Facebook!
You Want to Attract “Fansumers”
If you’ve been wondering what a “fansumer” is, it’s yet another social
phenomenon you can use to your advantage. According to Forrester Research, a “fansumer” is simply a consumer who has “become a fan” of a brand on Facebook.
This brings us back to yet another of Facebook Ads’ biggest advantage… interactivity.
It’s a proven maxim: Get people to engage as a participant, rather than as
a spectator, and their stake in what they’re engaging in becomes personal
and more positive. Use an app or a product and click the little “become a
fan” text link on your Facebook page, and you are not only contributing to
its statistical popularity, but personally endorsing it!
